Hoteliers can use a tablet app to help guests easily book other hotel services such as spa services from anywhere on-property.Īdditionally, review websites are increasingly influencing how people make booking decisions. Using mobile technology to enhance the guest experience is another area where hotels need to catch up to meet consumer expectations for convenience. Using technology, hotels can eliminate the cumbersome and confusing booking processes that lead to abandoned bookings and decreased revenues. Technology solutions can help hotels match and exceed the experience provided by alternatives like Airbnb that make it easy for travelers to search for the right property and make a reservation. Guests expect that technology will be seamlessly integrated into the entire customer experience, from booking a stay to receiving the post-visit thank you email. As hotels look to compete in this environment, they will need to implement strategies including using technology, personalization, experiences and amenities to provide a superior guest experience that can’t be found anywhere else.Įmbracing technology is essential for hoteliers to offer the customized, frictionless experience travelers want. Millions of rentals (Airbnb alone has grown to include 5 million listings) have intensified the competition for guests. The sharing economy, which include companies like Airbnb, has been a major disruptor in the hotel industry.
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